The international training system developed by ContentChampions is aimed at highly ambitious marketing & sales teams. These professionals strive to ensure their company’s success through excellent marketing content.
Hungry for success in content marketing
The ContentChampions concept is inspired by the world of sports – a fiercely competitive environment where ambition means a continuous hunger for success. This drive is often insatiable and every success creates a desire for more.
Champions define themselves by their victories. Take the World Cycling Championships, for example. If you sprint to the front of the pack after 153 kilometres and cross the finish line to place fifth, you officially have the same time as the winner, but fifth place doesn’t get much attention. What counts is being one of the champions on the podium and the media will only report about the winners.
A winner’s mentality or “me too”?
The ContentChampions training system applies this winning mentality to content marketing for companies.
If you take a look at the market, there’s a crucial difference between content marketing and the winning mindset found in sports: almost every content initiative fits into the category of “me too”.
The thought behind the “me too” mentality is quite simply: “We’ll do it just like everyone else.” People tend to follow the pack, and if they don’t have any success with the “me too” approach, then at least they can point out that everyone else is doing it the same way. Failure is therefore not their fault.
Think of a marathon runner who has trained as long and as hard as the champion, but enters the race with the goal of merely crossing the finish line somewhere in the middle of the pack.
That would be absurd.
But this is precisely what most players are prepared to settle for when it comes to their content marketing.
A wake-up call for marketing teams!
ContentChampions shakes sleepwalking content marketing teams out of their daily routine of unsuccessful campaigns and chronic complacency. We motivate them to learn on the job, always aim for the highest possible goals and take daily steps to achieving those goals.
When it comes to content marketing, a champion is never in it for themselves – the success of the company always comes first. However, before a company can celebrate this success, they need to have marketing & sales champions. It takes dedicated individuals or teams with a vision, a wealth of ideas and a clear focus on their customers to create legendary brands.
When ContentChampions connects with a marketing team interested in our training system, our first question is:
“Are you ready, willing and able to to build a content brand that will become the number 1 in its niche?”
From our point of view, any other goal makes no sense in a market flooded with competitors.
If the answer is “Yes”, then you’d better be prepared – a wild and bumpy road lies ahead for you and your team. The good news is that from now on, your entire marketing energies will be invested in achieving something truly remarkable for your company.
If your goal is to make it to the winner’s podium, then all that hard work will be worth it – especially when you discover a playful side to your high-performance content marketing and enjoy the satisfaction of achieving your goals.
Ready, set, go!